AI Insight
Choosing tools
ChatGPT, Copilot, Claude or Gemini? How the tools and their account tiers differ for a business, and how to choose once the rules exist.
Certified in the Claude Partner Network Microsoft Solutions Partner ISO 27001 ISO 9001 Independent since 1999
7 articles
Read these three first
Claude, ChatGPT or Copilot: how to choose for your business
How to choose between Claude, ChatGPT and Microsoft Copilot for a business: the five questions that decide it, where each one tends to fit, and how to test them on your own work.
Read →Copilot Chat or Microsoft 365 Copilot: what the free one does and when to pay
Copilot Chat comes with Microsoft 365 business plans at no extra cost and works on the file in front of you. The paid version adds your mail, Teams and files. What each does, what the free one protects and how to decide who needs a seat.
Read →What Microsoft 365 Copilot costs, and what you pay for besides the seat
What Microsoft 365 Copilot costs per person in October 2026, in USD and GBP, and the costs around the seat that decide whether it pays: permissions, controls, training, unused seats and agents.
Read →
Also in this topic
What Claude Team and Claude Enterprise each give a business, why the bigger step is leaving personal Claude plans behind, when Enterprise is worth it and the third route through Microsoft 365 Copilot.
Which ChatGPT plan your people are on decides whether what they type can train the model, who controls the account and what leaves with them. What each tier changes, and how to move people onto one you control.
Anyone with Copilot can build an agent, and Copilot Studio can build ones that act. Six decisions to make before your people build and share them, the controls Microsoft gives an administrator and where to start.
A lot of work offered as an AI project is better done by rules, a form and a workflow. Six signs that a plain workflow will beat AI, where AI earns its place and why the best builds are mostly workflow with one AI step.
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